Making a website visible is very challenging in any business today. Since online marketing has been used as a powerful tool to boost online presence, looking for a reliable SEO expert is important. Links drip builds a strong online presence of your website through an SEO link-building strategy.
What is link building?
Link building is a method of building one-way hyperlinks or backlinks to a website aiming to boost search engine visibility. The common link-building strategies may include:
- content marketing
- building useful tools
- email outreach
- broken link building
- public relations
Why do links build an online presence?
Links can help your website rank in search engine result pages. The famous PageRank Algorithm can change the game. Google can see how many people are linked to the page rather than analyzing the content of a page. Indeed, links are the best way of determining the quality of a webpage. Thus, backlinks stay a go-to ranking signal for a search engine.
Remember that search engines and Google focus on link quality and not quantity. Now, you wonder what high-quality links exactly are and how to build them.
Find high-quality links
Before going into the steps of link-building strategies, it is vital to understand what makes a good link. So, you can focus on building good links that improve your rankings. The links that are worthy to build are:
- Authority of the page. If the page linked to you a PageRank powerhouse has a big impact on your rankings. The authority of the page that links to you matters a lot. This is because links from authoritative pages will pass more authority to your site.
- Authority of the site. The quality of a link is determined by the sitewide authority of the domain. Generally, a link from the site has a much bigger impact than a link from the no-name blogger.
- Relevancy of the site. The site’s authority matters when it comes to links. The relevance of that site also matters. Generally, it is a big help to your site if you get links from the authority sites, especially when closely related to your website.
- Link’s position on the page. Where did you embed your link in the content? The position of your link on a page is essential. Links stashed away in the sidebars and footers are not worthy. Links must be placed in the middle of the body of the content.
- Link anchor text. Anchor text is the clickable text where you will be navigated to the other link. Google uses anchor text to rank a page.
- No follow versus do follow links. It helps when you understand the difference between “nofollow” and “dofollow” links. A “nofollow” link tells the search engines not to count the link as an endorsement. The do-follow links are the links in SEO that show normal. It is important that you know how to set up a quality of the link and it is time to start building them.
How to get world-class links? There is only one answer but with the help of content marketing.
Get world-class links for your website and boost your online presence.
